> ## Documentation Index
> Fetch the complete documentation index at: https://docs.immutable.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Understand player quality, funnels, and cohorts from Audience CDP profiles

Analytics is the **understand** surface of Audience CDP: who your players are, how good the traffic is, and which cohorts to message. It reads profiles filled by [Ingestion](https://docs.immutable.com/docs/products/audience/ingestion.md).

For **which campaign produced them**, use [Attribution](https://docs.immutable.com/docs/products/attribution/overview.md).

## What you can answer

| Question | Analytics |
| - | - |
| Are signups real players? | Quality and bot / farmer signals |
| Who behaves similarly? | Segments and cohorts |
| Where do players drop off? | Funnels from first touch through retention |
| Who should Engage message? | Segments for [Engage](https://docs.immutable.com/docs/products/audience/engage.md) |

## In Hub

| View | Use it for |
| - | - |
| **Overview** | Volume, conversion, engagement trends |
| **Sources** | Acquisition mix and traffic quality |
| **Segments** | Behavior and value cohorts |
| **Predictions** | Launch and conversion likelihood (when enabled) |

Access depends on your Audience plan. Contact us if Insights is not enabled.

## Keep data healthy

1. Ingest from site, game, Funnel Page, or CSV ([Ingestion](https://docs.immutable.com/docs/products/audience/ingestion.md)).
2. Follow the [Data Dictionary](https://docs.immutable.com/docs/products/audience/analytics/data-dictionary.md).
3. Identify players after login so anonymous history joins known profiles.

## Analytics vs Attribution

| | **Analytics** | **Attribution** |
| - | - | - |
| Question | Who are they and how do they behave? | Which channel or campaign drove them? |
| Output | Quality, segments, funnels | Source credit, goals, postbacks |

## Next steps

> [card] [Engage](https://docs.immutable.com/docs/products/audience/engage.md)
>
> Message the segments you find

> [card] [Ingestion](https://docs.immutable.com/docs/products/audience/ingestion.md)
>
> Improve what Analytics can see

> [card] [Attribution](https://docs.immutable.com/docs/products/attribution/overview.md)
>
> Optimize spend against the same players

> [card] [Data Dictionary](https://docs.immutable.com/docs/products/audience/analytics/data-dictionary.md)
>
> Event schemas


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