> ## Documentation Index > Fetch the complete documentation index at: https://docs.immutable.com/llms.txt > Use this file to discover all available pages before exploring further. # Funnel Page > High-conversion pre-launch landing page that feeds Audience CDP and Attribution ![Bearly Surviving Funnel Page](https://mintcdn.com/immutable-b818fae7/eIarRfZRUYpJ7Us_/images/audience/bearly-surviving-funnel-page.webp?fit=max\&auto=format\&n=eIarRfZRUYpJ7Us_\&q=85\&s=1b95e8c0f9e4bb43d6d6a00c68456e65) A Funnel Page is a dedicated landing experience on [Immutable Play](https://play.immutable.com). For **Steam games**, it sits beside the wishlist button: Steam still owns the store wishlist; you own a contactable audience you can nurture with [Engage](https://docs.immutable.com/docs/products/audience/engage.md) until (and after) launch. Signups and links write into [Audience CDP](https://docs.immutable.com/docs/products/audience/overview.md) so Engage, [Analytics](https://docs.immutable.com/docs/products/audience/analytics/overview.md), and [Attribution](https://docs.immutable.com/docs/products/attribution/overview.md) share the same profiles. > [card] [Example: Bearly Surviving](https://play.immutable.com/games/bearly-surviving-4/) > > See a live Funnel Page in action ## How it fits | Product | Role of the Funnel Page | | - | - | | **Attribution** | Destination for paid and organic traffic you want to measure | | **Audience CDP** | Automatic [ingestion](https://docs.immutable.com/docs/products/audience/ingestion.md) of signups and links | | **Engage** | Lifecycle messaging against those signups | Funnel Page traffic needs no separate marketing-site pixel. You can also serve the page from [your own domain](https://docs.immutable.com/docs/products/attribution/funnel-page-custom-domain.md), or [embed just the sign-up drawer](https://docs.immutable.com/docs/products/attribution/funnel-page-embed.md) on your existing site. To measure your own site or game client, add SDKs via Attribution / Ingestion. ## Why use one (especially with Steam) | Steam wishlist / store page alone | Funnel Page + wishlist | | - | - | | Anonymous intent on Steam | Known players in your CDP | | Only Valve can email them | You message via Engage | | Static store content | Content you control, updated anytime | | UA optimizes for wishlists only | Attribution can track signup → install | Keep the Steam wishlist CTA. Add the Funnel Page so paid and organic traffic also create an owned profile. ## How it works **1. Drive traffic** Send paid and organic traffic to your Funnel Page instead of only Steam or your site **2. Capture and engage** Players create accounts and link their social channels **3. Unify in the CDP** Linked accounts and activity become Audience profiles **4. Grow the base** Multi-channel engagement expands reach **5. Launch warm** Convert engaged players into Day 1 actives ## Features > [card] Channel links > > Connect Discord, X, Telegram, and more > [card] [Embed anywhere](https://docs.immutable.com/docs/products/attribution/funnel-page-embed.md) > > Drop the sign-up drawer directly onto your own marketing site > [card] Auto-attribution > > Signups and links ingest into Audience CDP with no extra pixel ## Page components * **Hero** — Branding, trailer, countdown, platform availability * **Art gallery** — Screenshots and concept art * **Community** — Fan count and community activity ## Acquisition multiplier ``` Traditional: 1000 clicks → 200 wishlists → 40 Day 1 players Funnel Page: 1000 clicks → 200 signups → retention → more Day 1 players ``` Gains come from higher click-to-signup conversion, re-engagement, and multi-channel follow-up via Engage. ## Setup Configure everything in [Hub](https://hub.immutable.com) — branding, content, and social channels — with no engineering work and no release cycle to wait for. If you run Google Ads, add a **Google Tag ID** on the Funnel Page so sign-ups (Email Captured) are reported by `gtag`. Do not map that goal to [Google Ads postbacks](https://docs.immutable.com/docs/products/attribution/postbacks/google-ads.md). Postbacks should not be used for website events like Funnel Page sign-up. The template is deliberately opinionated. It is tuned for one job, turning a visitor into a contactable signup, so you control the content and the branding rather than the layout. If that shape doesn't fit the campaign you have in mind, [use your own website](https://docs.immutable.com/docs/products/attribution/funnel-page-embed.md) instead and embed the sign-up drawer into a page you design yourself. Editing is self-serve end to end: * **Save Draft** — work on changes without touching the live page, and use **Live preview** to see them as players will * **Publish** — push the draft live when you're ready, or unpublish the page again * **Schedule publish** — pick a date and time instead, so a trailer drop or store-page beat goes out on cue rather than someone staying up for it. A pending schedule can be cancelled any time before it fires * **Version history** — a record of every published version, so you can see exactly what changed and when > [card] [Create Funnel Page](https://hub.immutable.com) > > Set up your page in Hub ### Hosting options > [card] [Host on your domain](https://docs.immutable.com/docs/products/attribution/funnel-page-custom-domain.md) > > Serve the page from your own domain instead of `play.immutable.com` > [card] [Use your own website](https://docs.immutable.com/docs/products/attribution/funnel-page-embed.md) > > Put the sign-up drawer on your existing marketing site ## Pre-launch metrics | Metric | Description | | - | - | | **Signups** | Players on your Funnel Page | | **Conversion rate** | Visitors → signups | | **Engagement** | Return visits | Deeper cohort and quality views live in [Audience Analytics](https://docs.immutable.com/docs/products/audience/analytics/overview.md). Source performance lives in [Attribution](https://docs.immutable.com/docs/products/attribution/overview.md). ## Next steps > [card] [Attribution](https://docs.immutable.com/docs/products/attribution/overview.md) > > Measure campaigns that drive Funnel Page traffic > [card] [Ingestion](https://docs.immutable.com/docs/products/audience/ingestion.md) > > How Funnel Page data enters the CDP > [card] [Engage](https://docs.immutable.com/docs/products/audience/engage.md) > > Nurture Funnel Page signups This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.